Our Background
Personal Profile
Serdar Cecen, the visionary behind the NearBy project, was born in 1999 in Istanbul, where he spent his formative years. He completed his undergraduate education in International Business at Istanbul Kültür University and further expanded his academic journey in Germany at DHBW Lörrach University, successfully completing his studies in the same field.
With a strong foundation in international business, Cecen has developed a global perspective that fuels his passion for entrepreneurship and innovation. Fluent in English, German, and Turkish, he continuously strives to enhance his expertise in global trade and business development.
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During his extensive travels across Europe, Cecen keenly observed the challenges people face in fulfilling their everyday needs efficiently. He recognized that modern urban life often involves time-consuming processes when accessing essential services and products. Motivated to solve this issue, he conceptualized and began developing NearBy, a mobile application designed to help users find and access nearby services and products in a faster, more convenient, and reliable way.
One of the key inspirations behind the NearBy project came from his visits to Estonia, a country renowned for its strong support of entrepreneurship and digital innovation. The nation’s forward-thinking business environment and emphasis on technology-driven solutions reinforced his belief that NearBy could thrive in such an ecosystem. Estonia’s startup-friendly policies and digital infrastructure provided the perfect foundation for launching and scaling the project.
Cecen sees entrepreneurship not just as a business venture but as a means to drive innovation and create real value for society. Guided by the principles of entrepreneurship and sustainability, he is committed to delivering a seamless and efficient user experience through NearBy while continuously exploring new opportunities in the business world. With a vision that embraces technology as a tool to simplify and enhance everyday life, he aims to develop next-generation business models that contribute to a more connected and efficient future.
